Popular Pays’ platform enables advertising agencies and brands to fulfill their content or influencer marketing strategies
FARMINGTON HILLS, MICH. (August 7, 2018)— Beringea, a global private equity firm providing growth capital to high potential businesses, has led a $5.5 million investment in Chicago-based Popular Pays, an operating system for content creation. The new funding brings the total amount the company has raised since launch to $11.5 million. Popular Pays has found success in licensing its platform as a suite of creative collaboration tools for branded content and influencer posts. The new investment will be aimed at capitalizing on this momentum and scaling its sales and product development efforts.