Abe’s Market is an online retailer for natural and organic products.
SECTOR: Consumer Products
FUND: Michigan Growth Capital Partners I
TYPE: Growth Capital
STATUS: Realized



Abe’s Market is the leading online destination for discovering and experiencing the best organic and natural products available. Founded in 2009 by serial entrepreneur Richard Demb and former Fortune 500 marketing executive Jon Polin, Abe’s Market gives healthy, environmentally conscious, and lifestyle savvy consumers a place to find incredible food, baby, hygiene, home, fashion and pet care items.

Abe’s Market is working to combine the experience of a local, organic market with the convenience of an online superstore. The site is home to thousands of green-minded vendors, each of whom uses the platform to share the stories behind their products to help better connect with Abe’s customers. In return, consumers get a better understanding of the health and environmental benefits each product delivers.

Abe’s Market was acquired by Direct Eats in May 2016.