BLIS
Blis is an advertising technology company that uses location and demographic data to define digital audiences.
SECTOR: Media
FUND: ProVen VCT, Proven Growth and Income VCT, ProVen Planned Exit VCT, Michigan Growth Capital Partners II
TYPE: Growth Capital
STATUS: Current

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DESCRIPTION

Blis is an independent advertising technology company that uses location and demographic data to deliver highly targeted advertising to well defined mobile audiences. Blis’ proprietary Infinity+ platform is a real-time bidding (“RTB”) platform that operates globally across mobile, tablet and laptop. By making advertising more relevant to their consumers, companies can improve brand performance and return on investment.

Established in 2004, Blis was one of the first players in the UK to specialize in location-based media, and retains a strong base of proprietary intellectual property. Blis has offices in the UK, U.S., Singapore and Australia and features an extensive roster of blue-chip clients, including Barclays, BMW, Budweiser, Samsung, American Express and Universal.