London, 28th January 2008 - Private equity firm Beringea Ltd has
announced an expansion capital deal with mobile proximity marketing
specialists Breeze Tech.
Beringea, manager of ProVen VCT and ProVen Growth & Income VCT, has
committed £800,000 to support the growth of the firm's sales and marketing
capabilities. The deal was lead by Beringea director Karen McCormick, who
also introduced Michael de Kare-Silver as chairman.
When Breeze Tech was founded in 2003 the company specialised in blue tooth
technology that enabled clients to broadcast simple content, within a
localised area, from their own PCs. The firm has since grown dramatically,
becoming an international provider of wireless proximity marketing
solutions.
Breeze Tech's marketing solutions involve placing rich digital content in
high dwell areas which can be delivered directly to consumer's mobile
phones. Content can range from ringtones and movie trailers to city travel
guides and tutorials. Content is broadcast via Bluetooth or WiFi to all
enabled phones within a specific location, and users can chose to download
or opt out of receiving any further messages. The firm's client list
includes Titan Outdoor, 3 Mobile, Sky and Universal.
Beringea's Karen McCormick commented "We are very excited to be working with
Breeze Tech. Businesses are increasingly looking for new ways to engage
consumers and the innovative technology developed by Gregor and his team,
combined with their marketing expertise, puts Breeze Tech in a great
position. Breeze Tech already have a strong track record in the media
content and technologies sectors and we believe, great potential for further
growth."
Breeze Tech founder, Gregor Isbister, commented "I am delighted with this
investment. At this stage of Breeze Tech's growth and with a market with
huge potential this funding will allow Breeze Tech to accelerate its
development and roll out of proximity content networks. Beringea shares our
vision and is unique in its ability to support our growth through its
extensive knowledge and expertise in the digital media and content
industries." | 