Honeycomb announces merger with group IMD
January 16th 2018
The merger will provide customers across more than 100 countries with revolutionary technology and more access
(London, UK) Beringea portfolio company Honeycomb – a video management platform – has announced its merger with global video advertising distribution business, Group IMD.
The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).
Together, Group IMD and Honeycomb will enable the TV industry to embrace the new types of video advertising it needs to compete with online publishers like Google and Facebook. The infrastructure of digital publishers offers advertisers advanced audience targeting, accurate data and improved overall performance.
The business will continue to receive support from its investors, including Inflexion which invested in Group IMD last year and Beringea which participated in Honeycomb’s Series A funding round last year.
The full press release is available on Honeycomb’s website – Click Here – for more information.