Linkdex acquired by ScribbleLive
September 7th 2016
Acquisition is the first big organic search and content marketing software tie-up
(London, UK) Beringea portfolio company Linkdex, the Enterprise SEO platform, has been acquired by global leader in content marketing ScribbleLive. In what is the first big organic search and content marketing software tie-up, ScribbleLive adds another integral piece to its platform, helping marketers manage the complete lifecycle of their content.
Linkdex was founded in 2009 by Matt Roberts to help brands and their agencies grow and lead the business-critical Search Engine Optimisation channel. Beringea Growth Finance lent Linkdex £1.5 million in November 2015 and a further £1 million in February 2016, to accelerate the company’s growth plans. It provided support alongside existing investors Amadeus Capital Partners and Oxford Capital.
Mark Smith, CEO of Linkdex commented: “There’s no denying the power of content marketing when attempting to engage, inform, or entertain. But without great SEO, compelling content can fail to reach its intended audience, while great SEO without the right content to support it creates a whole different set of challenges. By joining ScribbleLive we’re overcoming that operational disconnect, bringing the two disciplines together, and helping our customers ensure marketing success.”
Mark Taylor, Partner at Beringea said: “Linkdex is a great business and we have been very pleased to support the company during the key period from its final equity round to the sale of the business. It was a pleasure to play an active part in the Linkdex board and, in particular, to work alongside Amadeus Capital Partners and Oxford Capital, two firms we know very well.”
Robin Lincoln, Portfolio Director at Oxford Capital and a key partner in the acquisition process commented: “Beringea Growth Finance provided a highly professional, relationship driven service. In particular, Mark Taylor was very flexible and understanding during the last minute negotiations, which helped get the deal over the line. I look forward to working with him and his team again.”
ScribbleLive’s press release on the deal can be found here – http://www.scribblelive.com/press-release/scribblelive-acquires-linkdex-bridging-content-marketing-seo-gap/