Beringea, the international growth capital investor, has led the Series B funding round, alongside Zimmerman Investments and existing shareholders.
MYCS has pioneered a personalised shopping experience in furniture, providing shoppers with the tools to customise the design, size, material and colour of its entire product range of wardrobes, sofas, shelving, tables and chairs. MYCS has used this innovative approach to tap into growing demand for immediate, convenient, and engaging customisation.
The MYCS website features photorealistic 3D configurators, which shoppers can use to customise furniture in real-time to their personal tastes and needs. The configurator technology developed by MYCS is highly advanced, offering high standards of visual quality, real-time interaction, and design freedom. Through this modular configuration, supported by streamlined operations, MYCS is able to produce and deliver the customised furniture at fair prices and at speed. As a result, MYCS has scaled rapidly since its launch in 2014, reaching revenues of €10 million in 2017 and continuing to grow quickly in 2018.
Supported by the insights and experience of international investor, Beringea, MYCS will also strengthen and expand its European footprint – currently covering Germany, Switzerland, Austria, and France. MYCS can also be experienced first-hand in seven showrooms in major cities including Berlin, Paris and Zurich.
Kachun To, Co-founder and Managing Director of MYCS, commented: “Our rapid growth is testament to exceptional demand for online shopping experiences tailored to the personality and lifestyle of furniture buyers.
“Our next chapter will focus relentlessly on this personal experience and creating an immersive global platform. The strategic expertise of Beringea, an international investor that has backed and built a number of online retail success stories, will prove valuable to this next phase of growth.”
Maria Wagner, Investment Director at Beringea, commented: “MYCS has enabled shoppers to get customised furniture fast – something that has traditionally been very difficult to offer. As a result, it has quickly established itself as one of Europe’s fastest-growing online furniture retailers. We were very impressed with the co-founders, Christoph Jung and Kachun To, and their vision of putting personalisation at the heart of furniture retail – we look forward to joining them on this journey.
“Beringea has backed a number of online pioneers in personalisation, including Monica Vinader and My 1st Years. We view this as the next wave of ecommerce – consumers want custom-made products and a personalised experience delivered at the speed of online retail. Innovators like MYCS are using new technologies to meet this demand at scale.”