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Peerius acquired by Episerver

September 5th 2016

Acquisition accelerates the third wave of smart personalisation technology 

(London, UK) Beringea portfolio company Peerius, a leading provider of intelligent omnichannel personalisation in the cloud, has been acquired by EpiserverTM, a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud to accelerate the third wave of smart personalisation technology called ‘autonomous personalisation’.

Peerius was founded in 2007 by Roger Brown to allow retailers to treat every website visitor as an individual and offer a better experience. Beringea Growth Finance were lenders to the business investing an initial £1.2 million in April 2014 for software development and further European expansion.

Mark Taylor, Partner at Beringea commented: “I am absolutely delighted that Beringea has been involved in the development and European expansion of Peerius providing them with growth financing. In contrast with traditional banks we took on a much more supportive and hands-on role attending many of their board meetings. Throughout, it’s been a pleasure working with Roger and his team to help ready the organisation for its next stage of growth.”

Roger Brown, CEO of Peerius commented: “We are incredibly excited about the opportunity to grow our market presence worldwide through Episerver’s comprehensive global infrastructure, cloud and marketing prowess and extensive partner network. Joining Episerver not only accelerates Peerius’ product roadmap in areas like enterprise search for our business-to-consumer (B2C) and retail customers but also our move into the much larger direct-to-consumer (D2C) and business-to-business (B2B) commerce segments where Episerver has a solid and growing footprint.

“Throughout the sale process I found Beringea to be extremely supportive. They recognised that the business would require flexibility from them in order get the sale over the line and this didn’t present as an issue. Our dealings with Beringea from start to finish have been, friendly, professional and very helpful.”

Peerius’ press release on the deal can be found here – https://www.peerius.com/press-room/