Floyd is a Detroit-based e-commerce furniture company built for the modern, mobile, urban dweller.


Co-founded by Kyle Hoff and Alex O’Dell in 2014, the company is committed to creating lasting pieces, versus the all-too-common practice of buying inexpensive furniture to only then dispose of it when moving into a new home. All products ship directly to consumers’ doorsteps within days and without any fees. No tools are ever required for assembly, and each piece can be taken apart with ease. The furniture is designed to be timeless and is built in American factories from high-quality materials, translating into a beautiful design at an attainable price.

In 2015, the company launched The Floyd Bed Frame, and since then, it has become one of the most instantly recognizable frames for purchase online. Today, the company’s products include shelves, mattress, tables, sofa, and chaise lounge. Most recently, the brand partnered with West Elm expanding its retail presence.

Beringea invested in Floyd in 2018, as part of a $5.6 million Series A round aimed at helping the company expand its existing product line, scale its marketing, and grow its team.