LITTA
LITTA is an online platform for removing, processing, and recycling bulky waste, and part of the Beringea UK portfolio since 2021. Founded in London in 2017 by Aaron Georgiou, LITTA brings digital innovation to a sector long overdue for change. Its on-demand platform connects customers with approved suppliers, offering a fast, transparent, and sustainable solution to bulky waste disposal.
Tackling a broken system.
The UK records more than a million fly-tipping incidents every year, costing taxpayers an estimated £1bn. LITTA provides a responsible alternative, offering same-day collections while diverting more than 95% of items from landfill. By combining technology, logistics, and sustainability, it delivers a service that is not only convenient but also environmentally essential.
Sustainability as a business advantage.
LITTA’s commitment to recycling and responsible disposal is not just good for the planet, it underpins its commercial success. The same routing logic that cuts emissions also reduces fuel costs, and compliance with tightening regulations has become a source of revenue opportunity. By aligning environmental and economic benefits, LITTA demonstrates that sustainability and growth can go hand in hand.
