BLIS

Blis is an advertising technology company that uses location and demographic data to define digital audiences.

Description

Blis is an independent advertising technology company that uses location and demographic data to deliver highly targeted advertising to well-defined mobile audiences. Blis has grown rapidly and now has offices in the UK, US, Singapore and Australia and boasts an extensive roster of blue-chip clients, including American Express, Barclays, BMW, Budweiser, Samsung, and Universal.

Established in 2004, Blis was one of the first players to specialise in location-based marketing, and retains a strong base of proprietary intellectual property.  Its industry leading platform serves digital content to users on the move – allowing its clients to deliver tailored bespoke advertising content. By making advertising more relevant to their consumers, companies can improve brand performance and return on investment.

Beringea first invested in Blis in 2008 and has made a number of further investments since, supporting the company as it continues to expand into new markets and scales its activities and engineering capabilities.