Whistle Sports

Whistle Sports is a digital entertainment media company.


Whistle Sports curates and distributes highly engaging sports content to millennial audiences, across social, digital, over-the-top, and television platforms. The company has partnerships with the National Football League, Major League Baseball, NBC Sports, Sky Sports, Verizon go90, and Sinclair Broadcast Group. The type of content it distributes is, for example, a behind-the-scenes look at the training regimes of basketball players or an interview with an NFL player.

Since launching in 2014, Whistle Sports has grown its audience to more than 300 million subscribers, followers, and fans across all social media platforms – including an audience of more than 45 million in the U.K. The formula has brought the company rapid growth, winning more than 2.5 million new users every week. Content delivered by Whistle Sports receives nearly two billion views every month across all platforms.

Beringea invested in January 2017. The funding is being used to support Whistle Sports as it aims to accelerate revenue growth while maintaining the rapid expansion of its user base.